With all the other competing media, radio airplay exposure is still the most effective way to create a demand for your music. We create customized radio campaign plans for each release. We provide:
For emerging and established performers who are pursuing a tour to accompany an album release, we offer the possibility of producing concerts at venues ranging from the smallest to the most prestigious, from off the beaten track to mainstream. We have produced and promoted events in the top 15 markets in the U.S. and Canada for a small group of our roster. For concert production, we handle all technical details from securing the venue, inking contracts, securing insurance, getting tickets on sale, marketing and advertising the show. We promote the event to the media, book interviews for exposure, coordinate all the program elements including repertoire, biography, photographs, and program notes; arrange to have posters, postcards, and brochures designed, and organize pre- and post-concert receptions and dinners.
We promote both concert tours and promotional tours. We work directly with Concert Promoters, Radio, and the Internet to maximize our Client’s tour dates. We also provide:
Film and TV Music Placements
A new division of Evolution Promotion, Winethirty Music Publishing concentrates on music placements in film, television, commercials, video games and the web. Winethirty Music represents the works of independent artists and composers who’s music is the right fit for filmmakers, television executives and ad agencies. We simplify the process of all genres of song replacement with 24 hour music clearance. Look for a new site coming soon with details.
General Internet Marketing
Our customized Internet Marketing campaigns are designed to drive traffic to our client’s websites through:
We push music and press releases out online to over 2000 Media Outlets and Entertainment based destination websites to spread the word. We also service licensed Internet Radio stations online. Our partnership with Soundexchange, a nonprofit performance rights organization, enables our artists to receive fair compensation for the licensing of their music in the new and ever-expanding digital world. This is a very organic way to start a word of mouth buzz about our client’s releases online.
Online Radio Promotion
As listeners get more and more frustrated by less choices on their local radio stations, they find a world of choices on the web. Broadcasting over the Internet transcends the limits of terrestrial broadcasting and listenership is growing. Traditional radio stations reach local and sometimes regional areas while Internet Radio Stations are reaching a worldwide audience. We promote to the best and brightest of online radio stations because the monthly Internet radio audience represents an estimated 137 million Americans and the estimated weekly is nearly 120 million Americans. According to the new Arbitron Webcast Ratings, currently measuring 2,233 stations and channels, tens of thousands of people are now tuning into online radio stations at work, at home and at play and that number is compounding. Out of the total Internet radio listenership 3% are 12-17, 14% are 18-24, 61% are 25-44 years old. These Internet channels represent more than 16,800,000 total hours of listening in one month alone,which means:
- 40% of Americans have listened to Internet radio at least once (over 90 million Americans over age 12)
- 16% of Americans have listened to Internet radio in the last month (over 47 million Americans)
- 8% of Americans have listened in the last week (over 18 million Americans)
Considering the rapid growth of the Internet and the nature of downloading streaming programs and accessing audio on the Internet, Internet radio is off to an extremely fast start. As this situation grows, we are continuously monitoring which Internet Stations will have longevity and our clients can count on us to continue to promote choice, licensed online radio stations on their behalf.
Our consulting services are designed to guide our clients through the entire process of setting up distribution, writing for press kits, setting up publishing companies, creating an online presence, social networking, tour marketing and promoting their releases to radio. It also includes referrals to other appropriate companies that can become a part of the campaign on the Press, Lifestyle Marketing and Merchandising levels. Call us, we can help. Whether you’re debuting a new band or your established act is releasing a new effort, our concerted activities will start an early buzz. The Music Industry is in a continuous state of evolution. Every step of promotion and marketing is extremely important and warrants consideration. The Evolution Promotion team offers comprehensive promotion strategies that lends years of experience, commitment, persistence and passion you can rely on. We invite you to call on us for a consultation to see how we may fulfill your individual needs.